Using the internet and social networking sites is a fantastic way to market a business of any size today. Most young people today are expecting to see a Facebook fan page for businesses they work with. It’s really not surprising at all. Next, there’s internet video marketing. Using videos on the internet is so powerful, because the human mind reacts differently to videos than text. Videos more or less tell a story, and the human brain is very receptive to that, so videos are more effective in getting the human mind to respond positively.
Because of how well the mind responds to internet video marketing, its popularity is growing exponentially in today’s personal and business world. Websites like YouTube have made it incredibly easy and simple to share a video online and also to upload a video from your own camera. Making your company seem more down to earth by offering helpful information in a format that the brain can grab and understand is very powerful indeed. Tell your company’s story while helping your potential clientele with a topic that relates to your product or service.
Putting a face to your business’ name is another good part of internet video marketing. When you put some of your people online speaking to the potential or current clientele, it lets them see that you are real people, with real faces and names, not just some big corporate company who doesn’t care. It gives you some confidence to your customers, and it lets them trust you more easily. When they can see that you are real, and that you are down to earth and sincere, they are more likely to trust you. Today’s world is full of shady characters, so let them see who you really are.
So, in short, tell them a story with video. Videos are powerful because the human mind loves a story! Internet video marketing is one of the most viral and powerful forces in the world of business today, so you absolutely do not want to miss out on this! Make this form of marketing another arm for your business and its ability to reach out to people that you haven’t been able to reach before. Put your face to your name and let them see that they should want to work with you. Let social networking and videos work to your advantage and get ahead in your industry!
If you need help implementing a local internet marketing strategy, please let us know. We’ll have more content and courses on the subject starting soon! Do you want updates on this and other webinars? Subscribe to our email newsletter (top right of this page) to stay up to date and in touch!