5 Reasons You Need A Local Business Listing

Here’s a quick video we extracted from a recent webinar – 5 Reasons You Need A Local Business Listing…

Want to learn more? Check out our Google Local Listing topic page!

Do you have any questions? Let us know in the comments or jump into the forums!

Internet Video Marketing Extends Marketing Arm

Using the internet and social networking sites is a fantastic way to market a business of any size today. Most young people today are expecting to see a Facebook fan page for businesses they work with. It’s really not surprising at all. Next, there’s internet video marketing. Using videos on the internet is so powerful, because the human mind reacts differently to videos than text. Videos more or less tell a story, and the human brain is very receptive to that, so videos are more effective in getting the human mind to respond positively.

Because of how well the mind responds to internet video marketing, its popularity is growing exponentially in today’s personal and business world. Websites like YouTube have made it incredibly easy and simple to share a video online and also to upload a video from your own camera. Making your company seem more down to earth by offering helpful information in a format that the brain can grab and understand is very powerful indeed. Tell your company’s story while helping your potential clientele with a topic that relates to your product or service.

Putting a face to your business’ name is another good part of internet video marketing. When you put some of your people online speaking to the potential or current clientele, it lets them see that you are real people, with real faces and names, not just some big corporate company who doesn’t care. It gives you some confidence to your customers, and it lets them trust you more easily. When they can see that you are real, and that you are down to earth and sincere, they are more likely to trust you. Today’s world is full of shady characters, so let them see who you really are.

So, in short, tell them a story with video. Videos are powerful because the human mind loves a story! Internet video marketing is one of the most viral and powerful forces in the world of business today, so you absolutely do not want to miss out on this! Make this form of marketing another arm for your business and its ability to reach out to people that you haven’t been able to reach before. Put your face to your name and let them see that they should want to work with you. Let social networking and videos work to your advantage and get ahead in your industry!

Local Internet Marketing Webinar

Here is are local internet marketing webinar from last week. We hope you enjoyed and if it’s your first time – let us know if you have any questions in the forum or comments!

Video
Get the Flash Player to see this content.

Slides

Local Internet Marketing Topics:

• Google Local Listings
• Google Local Business Center
• Local Web Advertising
• Local Search Engine Optimization
• Social Media
• Optimizing Your Google Local Listings
• Why Local Search Is Important
• Location Based Services and Games
• And More!

If you need help implementing a local internet marketing strategy, please let us know. We’ll have more content and courses on the subject starting soon! Do you want updates on this and other webinars? Subscribe to our email newsletter (top right of this page) to stay up to date and in touch!

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How Local Search Leads To Sales

In this video we demonstrate a real case study on how one local business made a sale via Google Local Search.

This is why local is important…

Want to learn more about local marketing online? Get in on our free local online marketing webinar.

Psst… You can watch this video in much higher quality on Facebook..

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Getting “IT” Right – Slidecast

We made a business picture book…

And then we made a video

How To Run Your Business Online – Webinar Video

Last week we did our first webinar for running your business online in 2010. For the last two years we’ve been running our business online and in this webinar we show you how we do it. We talk about everything from running your IT in the cloud to internet marketing and advertising.

This video is currently available to members only (free signup!) but we’ll open it up for everyone next week…

UPDATE: The video is open to everyone now!

Video
Sorry about the editing job – the next one will be better… My screencasting program unexpectedly quit in the middle so I had to deal with a different file format. Instead of messing around with it for days – I decided to release it as-is…

Slides
View the webinar slides for running your business online.

Username:
First Name:
Last Name:
E-mail:
Password (twice):
	Password has to be at least 8 characters long and must not contain spaces

If you have any questions, please jump into the forums or leave us a comment!

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Google Local Business Dashboard

We’ve talked about using Google Local Business dashboard before but here’s a quick overview in case you have yet to use it. Not only does this give you a huge advantage in local SEO – it helps you manage your business online.

Official Google Blog: The Local Business Center dashboard opens its doors.

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Improving Product Page Performance

Bryan Eisenberg discusses tips on improving performance on product pages. He discusses important aspects of designing product pages from the placement of the “Add To Cart” button to adding a “Related Items” section like Amazon.com to increase cross-site sales.

Part 1

Part 2

Connect Facebook To Twitter – Episode 2

In our second episode of the Web Strategy Workshop podcast we want to show you how to connect Facebook to Twitter on your Facebook Pages.

Show Links

• Facebook Announcement – Publishing to Twitter from Facebook Pages
• Link to get started publishing to Twitter from Facebook Pages
• Join th Web Strategy Workshop Facebook Page
• Follow Us On Twitter
• Subscribe to our Web Strategy Podcast on iTunes

If you have any questions on posting to Twitter from your Facebook Page – let us know in the comments or join in on the forum discussion!

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Tips for Testing Email Campaigns

This video is “5 Tips for Testing Emails” from Linda Bustos of the GetElastic blog.

5 Email Testing Tips & Tricks from Elastic Path on Vimeo.

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