Going Viral is Not A Content Strategy

If your content strategy is to “Go Viral” than you need start over. As Scott Monty says above – “viral is a result, not strategy”. If you produce engaging, quality content – then you may be able to go viral. If you set up a good syndication and distribution system by creating content outposts – then you may be able to go viral.

But don’t think by just putting a video up on YouTube, it will go viral and that’s the end of your content strategy. One lesson we teach all our clietns and members is that simply building a website does not mean people will come. That’s the first misconception we always try to reverse. A killer website is only as good as the community that is built around it. Viral content needs an engaged community. Start with web strategy basics and becoming viral will be a result