Web Strategy

5 Cornerstones Of An Effective Web Strategy

October 12, 2009

Learn the five cornerstones of creating an effective web strategy plan.

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Why Landing Page Optimization?

October 6, 2009

Why landing page optimization is important for any business paying for traffic with PPC or display ads.

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Planning A Website – Questions To Ask

September 18, 2009

Questions to ask when you start planning a website.

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5 Things Small Businesses NEED To Do Online

September 14, 2009

Today Chris Brogan put out a post called “5 Things Small Businesses Owners Should Do Today Online” which is an excellent overview on creating a basic social media strategy for a company. The jist – start a blog, listen to twitter, get involved in social networks. This post should have been titled “5 Things Small [...]

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Web Strategy Outposts – Episode 1

August 15, 2009

In this first screencast of Web Strategy Workshop we show you how to join the web strategy community and get the best content – to help you master your domain.

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5 Web Strategy Goals

August 1, 2009

Five web strategy goals and conversions you should strive for with your website.

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Web Strategy Basics

February 27, 2009

In this video we talk about the basics of formulating a web strategy. We cover the five phases of a web strategy – including technology, content and community strategy, internet marketing, and web analytics. And last, we go over a basic web strategy workflow. Here is the the Web Strategy Basics slide deck used in [...]

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Do I Need A Web Strategy?

February 25, 2009

Does your business have a website? Then yes, you need a web strategy. Often times people think only E-Commerce sites need a web strategy. Even if you don’t sell a product online your business needs a web strategy. A good web strategy will help you build a community around your company, brand, or product. Using [...]

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Web Strategy Lifecycle

February 17, 2009

Web Strategy, like a product life cycle, is cyclical in nature. It takes constant tweaking and analysis. If you have put your website on auto-pilot to “set it and forget it” you should really look into your web strategy lifecycle. The web, by nature, is always changing – and if you’re website is not than [...]

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5 Web Strategy Planning Steps

February 9, 2009

If you are diving into your own web strategy planning, here are five focus areas for you to think about. 1. Technology Make sure you use the right platform from the beginning Must be easy to update Don’t choose closed-source, proprietary technology Find optimized solutions for SEO and Internet Marketing 2. Content Define content strategy [...]

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