Small Business Keyword Research – An Interview With Larry Kim

In this video I get the pleasure of interviewing Larry Kim, founder of WordStream about using his free keyword tools for small business online marketing. We also talk about some of his fantastic premium products that change the way internet marketers hone and craft their PPC advertising campaigns. We also talked about the power of long tail keywords and how you can use WordStream to find the best ones.

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Here are some of the topics discussed in this interview…

1. Who are you?

2. What is your background?

3. What is WordStream?

4. What tools do you offer?

5. How can this help small business

6. We share a lot of internet business models with our readers. Your model of freemium – giving away free tools with defined upgrade paths to premium tools – is one that interests a lot of our readers. Can you give us a high level view on how you run your business using this model?

7. How can people get ahold of you?

Check out WordStream’s killer tools, their internet marketing blog, and follow them on Twitter. You can also follow Larry on Twitter @LarryKim

Have any questions? Leave us a comment or jump in the forums!

Free and Easy Keyword Research

Last week WordStream released a free keyword tool called “The Free Keyword Tool” (great branding) that is extremely simple to use and we recommend checking it out for your initial round of keyword research.

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This is one of the most self-explanatory keyword research tools out there and is simple enough for a n00b to jump into.

Step 1: go to http://www.wordstream.com/keywords/

Step 2: enter your keyword phrases, one per line

Step 3: click “Submit Keywords”

After you submit your keywords the tool will show you potentially related keywords that you can add into the results. The results themselves are are ordered by relative volume – which is an estimate on how often people search for that keyword – it’s popularity.

Higher relative volume can be both good and bad. The higher the volume the more people are searching for it = good. But with high volume searches comes more competition in both organic rankings and PPC bidding = bad.

Using this tool you can get an idea on how to better write for SEO and which keywords you should start targeting in your PPC campaigns.

Want to know more about keyword research and PPC? Check out this episode of our internet business podcast.

Do you have any questions on this keyword tool or keyword research in general? Something you would like to add? Let us know in the comments or jump into the forums!