The local ad opportunity (and the danger of losing it) « BuzzMachine

In these stats lies a big – but fleeting – opportunity: serving local businesses by helping them use online well. By this, I don’t mean doing what local newspapers have been doing: trying to sell them display or directory ads, just as they did in papers but in a new medium. Instead, I mean redefining what it means to help them succeed online. This might mean helping them place ads smartly on Google with good SEO (see Fred Wilson’s tweet out of our New Business Models for News Summit at CUNY). It might mean finding was to help local businesses interact more meaningfully with their own communities.

Comments:

• We’ve been saying this for years… Even “local” businesses need a web strategy.. Does yours? posted by Andy Brudtkuhl

Tags: web strategy seo local

Posted by: Andy Brudtkuhl

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