If it hasn’t been obvious to you over the last couple of months we think local is the next big thing. There are many reasons for this – from Google adding location filters into search and advances with Google Local Listings…
Beyond your local listings, you can target local through Google AdWords as well. If your business operates in a geographic based market – a localized PPC campaign on AdWords is a great way to run a low cost and high click-thru online advertising campaign.
What does that mean? It’s easy to keep a low budget and have a highly effective campaign if you target local. Here are two ways to get started.
1. Target Keywords In A Geographically Targeted Area
When setting up a Google AdWords campaign you can target keywords based on a specific geographic region. For instance – let’s say you are a plumber in des moines…
If you were to bid on the keyword “plumber” and not set a location you will
- Pay a lot of money for clicks
- And you will have irrelevant traffic = waste of money
However in AdWords there is an option to target ads based on geography under “Settings -> Locations”. Here you can drill down to states or cities you wish to target. Now if you bid on the keyword “plumber” your ad will only show up for people searching from that geographic region – in this case we chose the state of Iowa.
2. Target Localized Keywords
In our plumber’s case he can target localized keywords in AdWords rather than generic keywords. For instance – instead of targeting the high priced keyword “plumber” they can target “des moines plumber”. Not only does that keyword cost much less per click – you know you are getting relevant clicks on your ad. This makes for a higher conversion rate, meaning more people that click on your ad will end up buying from you.
Do you have any questions on local PPC or AdWords targeting? Let us know in the comments or jump into the forums!
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