Walmart Turns the Corner with “Energizing”

Rather than forcing the message with their own branded community, fake blogs, and corporate blogs, Walmart gets it right by creating a platform for customers and pundits to tell their story

Comments:

• How Wal-Mart got social media wrong and how they fixed it posted by Andy Brudtkuhl
• Andy, you may want to add the tag “groundswell” to your bookmark. posted by Chris Herbert

Tags: web strategy social media

Posted by: Andy Brudtkuhl

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