In this Part 2 of Building a Solid Technology Foundation (listen to Part 1) for your business we talk about the importance of using analytics and creating a site structure and content conducive to findability.
We also talk Search Engine Optimization (SEO) in this episode and what you need to know as a business to optimize your website. In this discussion we talk about creating content with SEO in mind and setting up a site structure in WordPress to optimize your findability.
Show Links
- Google Analytics – free web analytics (recommended)
- Clicky Web 2.0 Analytics – advanced analytics
- WordPress – Google Analytics Plugin
- WordPress – Google Sitemap Plugin
- WordPress – All-In-One SEO Plugin
- Google Webmaster Tools
- Google Website Optimizer
- Montastic Website Monitoring
- Blog Posts: Budgeting Web Analytics & Analytics Tips
[audio:http://managingtheedge.com/podpress_trac/web/21/0/EdgeCast003.mp3]
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Episode 3 – Building a Solid Technology Foundation Part 2
Managing the Edge is an internet business podcast brought to you by Andy Brudtkuhl, Chief Web Guru and web strategist at 48Web and writer/editor at Web Strategy Workshop – and Doug Mitchell, Chief Deliverer of Results at CreateWowMedia. The podcast is recorded at Impromptu Studio in Des Moines, IA. If you like the show, be sure to subscribe to it in iTunes.
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