Web Strategy Basics

February 27, 2009 by Andy Brudtkuhl  - Leave A Comment

In this video we talk about the basics of formulating a web strategy. We cover the five phases of a web strategy – including technology, content and community strategy, internet marketing, and web analytics. And last, we go over a basic web strategy workflow.

Here is the the Web Strategy Basics slide deck used in the video…

Web Strategy Overview

If you have any questions, let us know in the comments.



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Comments

5 Responses to “Web Strategy Basics”
  1. BarryDeen says:
    March 1, 2009 at 2:20 pm

    Hey Andy – you have some very good content on your website. Hope it does well!

    Quick question – do you use camtasia to produce your videos?

    Reply
  2. abrudtkuhl says:
    March 1, 2009 at 3:39 pm

    Thanks Barry!

    I am using ScreenFlow for my screencasts

    Reply
  3. abrudtkuhl says:
    March 1, 2009 at 3:42 pm

    Screenflow is just for the Mac though.. My review is here -> http://getanewbrowser.com/2008/10/screenflow-ro...

    I have used Jing on the PC and it works out well… Do you do screencasts? What software?

    Reply

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Check out what others are saying about this post...
  1. 5 Web Strategy Goals | Web Strategy Workshop says:
    August 1, 2009 at 11:44 am

    [...] good web strategy has to have goals so you can analyze and measure progress. Without goals it is much harder to know [...]

    Reply
  2. 5 Cornerstones Of An Effective Web Strategy | Web Strategy Workshop says:
    October 12, 2009 at 12:32 pm

    [...] (see below) which he is updating about every year. The original version of this post prompted our Web Strategy Basics video presentation with the hopes of building on these phases of Jeremiah’s outline into actionable blueprint [...]

    Reply


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