Situation:
You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s weight.
Challenges:
You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don’t like your ‘open-thinking’ type of revolt. There may be other challenges too: lots of activity but few people, or you simply don’t know where to start.
Goals
Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.
Comments:
- Great overview on how to measure the social media aspect of your business’s web strategy… posted by Andy Brudtkuhl
Tags: web strategy socialmedia getanewbrowser
Posted by: Andy Brudtkuhl
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