Sideline, announced on the Yahoo user interface blog, is a desktop application that displays real-time mentions of specific keywords, brands, or names. It is capable of custom search groups, advanced queries, and refreshes the application with new mentions automatically. How does it do this? It pulls keyword mentions from Twitter, of course!
Tags: getanewbrowser twitter onlinereputationmanagement ORM
Posted by: Andy Brudtkuhl
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